Who’s Your (Media) Daddy?:
Raising Awareness of How Popular Culture Shapes Us as Fathers

presented at the 10th Annual New England Fathering Conference
25-27 March 2009

Haji Shearer, Children’s Trust Fund (Massachusetts)
Donald N.S. Unger, MIT Program in Writing & Humanistic Studies

Getting Men to Talk About Fatherhood (.pdf):
Media as an Entry Point
Media Activity #1
Media Activity #2

Videos (.wmv):
2002 Honda Accord Commercial [shot list]
Simpson’s MasterCard Commercial [shot list]
National Fatherhood Initiative PSA, “Errand” [shot list]

Use these materials—or use them as a template for developing your own materials—in any way you would find useful for the particular population of fathers with whom you work. Let us know what you do and how it works!

Send us additional material or links; we’re happy to act as a clearinghouse: donunger@mit.edu